In the U.S., golfers are estimated to lose 300 million balls per year; only a small number of which are ever recovered and re-used.
New balls currently cost $1.00 to $7.00 each. But wherever they are and wherever they land – in forests, streams and the ocean – their estimated life is 500 years. This feels like an environmental problem in the making and an opportunity for innovation.
Source: The New Yorker.