What is Better, “% Off” or “$ Off”?

What is Better, “% Off” or “$ Off”?

If you are in anything retail, here’s some news you can use most. People have math anxiety, particularly when it’s time to attach a dollar value to a percent off calculation.

As it turns out, people buy more when they see easy-to-process dollar discounts (“$10 off the regular price of $50”) vs. percentage discounts (“20% off”).

Source: HBR, 150913, p. 28.



Copyright © 2016 John Lilly Strategic Insights, LLC • Please read our Liability Disclaimer and Terms of Use