Stack it high, sell it cheap. Ever wonder why Costco fruits and vegetables are consistently the highest quality available? Perhaps because they are the lowest price — 16% markup vs. 50% to 100% for typical grocery retailers.
The brand Naturipe® alone sells Costco $200MM in blueberries each year with shipments received 5 days per week. Their quality is best because it never gets old.
Source: JLSI Interviews.